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News — private duty

Home Care Beginners’ Workbook

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With the rise in the elder population, the home health care industry is booming, and many individuals are considering beginning a business in home care or the private duty industry. If you are in the initial stages of your home care agency's plan, consider Home Care Agency Marketplace's Home Care Beginners’ Workbook. From a self assessment test to a full business plan outline, our Home Care Beginners’ Workbook is the next logical step to help you determine if starting a private duty business is right for you. The workbook also includes: Tips on How to Finance Checklist for Starting Up...

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Home Care Agency Marketplace Spotlight: The Private Duty Business Manual

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Best-sellers deserve some recognition! And, we want to share what has helped so many new private duty business owners who may not have yet found the key to unlock their success. A complete manual that includes policies, procedures and all the forms you need to start or grow a non-medical private in-home care business, the Private Duty Business Manual is an extraordinary industry resource. Written by our very own home care marketing expert and industry leader, Merrily Orsini, MSSW, this manual is known among industry professionals as the "ultimate home care how-to". The Private Duty Business Manual is an easy-to-read...

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How Can You Make Marketing Your Home Care Agency More (P)interesting?

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As potential referral sources, patients, clients and family members become more search-centric when they need products and services, they are looking online, specifically to social media to help make purchase decisions. There is no quicker way to evoke influence than via visual image, which is why home care social media marketing just got Pinteresting. With the meteoric rise of social media newcomer, Pinterest, home care and private duty marketing has the opportunity to transform itself and create fresh and more visual campaigns that resonate with users, while driving the agency’s website up in the search engine rankings. However, social media...

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Order the Home Care Pulse Private Duty Benchmarking Report

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We wanted to remind you that you can still pre-order your own custom edition of the 2012 Report at 40% off with our promo code CORE2012, any time before March 31st. Plus, you can now download a preview of the 2012 Report at The new Personalized Agency Benchmarking Report is the only report in private duty home care that shows you how you measure up to the industry. With the information you submitted when you took the survey, Home Care Pulse will create a custom, confidential report, designed just for you, that compares your agency side-by-side to the latest industry benchmarks in...

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We've Partnered with Home Care Pulse on the 2012 Private Duty Benchmarking Study!

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The 2012 Private Duty Benchmarking Study is now open on This study is the largest, most trusted study in private duty home care and we highly encourage all agencies to be a part of it. And, this year, the survey is less than half the length of previous years, making it faster and easier than ever to be a part of the study. Plus, Home Care Pulse will be offering a complimentary Agency Performance Report for your business when you participate, based on the information you provide in the survey. Best of all, you are eligible for a 40%...

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