News — Pinterest

Social media is the hottest place to market a business these days, and many home care agencies are already using the marketing power of sites like Facebook, Twitter, Pinterest, and LinkedIn. Using social media to market your business may seem rather simple and straightforward, but social networking is actually something for which you'll need a specific policy. HIPAA regulations and client confidentiality make it necessary for direct care staff and administrative staff to know what is acceptable to discuss publicly online and what is not. Home Care Agency Marketplace's Social Media Policy Template helps agencies outline their social media standards...

As potential referral sources, patients, clients and family members become more search-centric when they need products and services, they are looking online, specifically to social media to help make purchase decisions. There is no quicker way to evoke influence than via visual image, which is why home care social media marketing just got Pinteresting. With the meteoric rise of social media newcomer, Pinterest, home care and private duty marketing has the opportunity to transform itself and create fresh and more visual campaigns that resonate with users, while driving the agency’s website up in the search engine rankings. However, social media...