Social media is the hottest place to market a business these days, and many home care agencies are already using the marketing power of sites like Facebook, Twitter, Pinterest, and LinkedIn. Using social media to market your business may seem rather simple and straightforward, but social networking is actually something for which you'll need a specific policy. HIPAA regulations and client confidentiality make it necessary for direct care staff and administrative staff to know what is acceptable to discuss publicly online and what is not.
Home Care Agency Marketplace's Social Media Policy Template helps agencies outline their social media standards for both company and personal accounts. At a very affordable $29.99, the template addresses both direct care staff and administrative staff, as well as items to be included in employment contracts and covered during training. Make sure your agency's social networking bases are covered with our Social Media Policy Template.