News — social media

  Since Halloween is coming up, we thought we'd focus our monthly educational webinar on something that makes many small business owners cringe with fright – Facebook marketing. With all the buzz about social media these days, and with the new Google emphasis on engagement and interaction, are you using Facebook as well as you can to get results? Is learning how to be a better social networker something that you should invest time and money to do? Don't miss our free webinar, Using Facebook for Marketing: Trick or Treat? on October 30th. You'll learn: How to create engaging content...

From the introduction of blogging to today's integration of a blog with a company's website, no one could have predicted the impact that sharing information would have in the overall marketing landscape. But, let’s face it, sometimes there isn’t enough time in the week to finish all of the tasks that demand your attention. Our copywriting experts are well-versed in writing engaging and informative blogs for client and make the most of search engine optimization (SEO) with each post. For more information about our blog writing services for home care agencies, read the details on Home Care Agency Marketplace! Or, need a...

Social media is the hottest place to market a business these days, and many home care agencies are already using the marketing power of sites like Facebook, Twitter, Pinterest, and LinkedIn. Using social media to market your business may seem rather simple and straightforward, but social networking is actually something for which you'll need a specific policy. HIPAA regulations and client confidentiality make it necessary for direct care staff and administrative staff to know what is acceptable to discuss publicly online and what is not. Home Care Agency Marketplace's Social Media Policy Template helps agencies outline their social media standards...

How do I target referral sources? What resources should I include on my agency's website? Does it make sense for me to blog or participate in social media? How do I improve my search engine ranking? These are all excellent questions to ask when you're either taking the online marketing plunge for the first time or if you're reevaluating your marketing strategy. If you missed corecubed's MOST Home Care Marketing webinar on Tuesday, you missed out on the answers to these questions and many more. (Not to worry, you can still view the recording.)  The MOST program offers agencies an exclusive...

As potential referral sources, patients, clients and family members become more search-centric when they need products and services, they are looking online, specifically to social media to help make purchase decisions. There is no quicker way to evoke influence than via visual image, which is why home care social media marketing just got Pinteresting. With the meteoric rise of social media newcomer, Pinterest, home care and private duty marketing has the opportunity to transform itself and create fresh and more visual campaigns that resonate with users, while driving the agency’s website up in the search engine rankings. However, social media...