News — marketing

Standing out in a crowd: it's the best way to get someone's attention. Many businesses go to great lengths to prove that they can provide a product or service that no one else can. But how do you, as one home care agency in a saturated market, stand out against the rest? By asking yourself the tough questions and figuring out what makes you different. Be Different! Be Successful! Questionnaire to Discern Your Niche can help you organize your thoughts and determine what niche you fit into in the industry. Learn more about or purchase this important questionnaire here.

  By now you know that every business needs a website, but without a strategic marketing plan, your website is just another page among millions on the web. You may have a beautiful website and you may offer the best services in your area, but without a plan in place, no one will ever know. If you're scrambling for a way to market your business, Home Care Agency Marketplace has the solution to help you get organized and come up with a plan. Our Create Your Own Marketing Plan: Tool Package contains our five most essential marketing products for one...

From the introduction of blogging to today's integration of a blog with a company's website, no one could have predicted the impact that sharing information would have in the overall marketing landscape. But, let’s face it, sometimes there isn’t enough time in the week to finish all of the tasks that demand your attention. Our copywriting experts are well-versed in writing engaging and informative blogs for client and make the most of search engine optimization (SEO) with each post. For more information about our blog writing services for home care agencies, read the details on Home Care Agency Marketplace! Or, need a...

Best-sellers deserve some recognition! And, we want to share what has helped so many new private duty business owners who may not have yet found the key to unlock their success. A complete manual that includes policies, procedures and all the forms you need to start or grow a non-medical private in-home care business, the Private Duty Business Manual is an extraordinary industry resource. Written by our very own home care marketing expert and industry leader, Merrily Orsini, MSSW, this manual is known among industry professionals as the "ultimate home care how-to". The Private Duty Business Manual is an easy-to-read...

How do I target referral sources? What resources should I include on my agency's website? Does it make sense for me to blog or participate in social media? How do I improve my search engine ranking? These are all excellent questions to ask when you're either taking the online marketing plunge for the first time or if you're reevaluating your marketing strategy. If you missed corecubed's MOST Home Care Marketing webinar on Tuesday, you missed out on the answers to these questions and many more. (Not to worry, you can still view the recording.)  The MOST program offers agencies an exclusive...