News — home care

Standing out in a crowd: it's the best way to get someone's attention. Many businesses go to great lengths to prove that they can provide a product or service that no one else can. But how do you, as one home care agency in a saturated market, stand out against the rest? By asking yourself the tough questions and figuring out what makes you different. Be Different! Be Successful! Questionnaire to Discern Your Niche can help you organize your thoughts and determine what niche you fit into in the industry. Learn more about or purchase this important questionnaire here.

With the rise in the elder population, the home health care industry is booming, and many individuals are considering beginning a business in home care or the private duty industry. If you are in the initial stages of your home care agency's plan, consider Home Care Agency Marketplace's Home Care Beginners’ Workbook. From a self assessment test to a full business plan outline, our Home Care Beginners’ Workbook is the next logical step to help you determine if starting a private duty business is right for you. The workbook also includes: Tips on How to Finance Checklist for Starting Up...

From the introduction of blogging to today's integration of a blog with a company's website, no one could have predicted the impact that sharing information would have in the overall marketing landscape. But, let’s face it, sometimes there isn’t enough time in the week to finish all of the tasks that demand your attention. Our copywriting experts are well-versed in writing engaging and informative blogs for client and make the most of search engine optimization (SEO) with each post. For more information about our blog writing services for home care agencies, read the details here on Home Care Agency Marketplace! Or,...

Best-sellers deserve some recognition! And, we want to share what has helped so many new private duty business owners who may not have yet found the key to unlock their success. A complete manual that includes policies, procedures and all the forms you need to start or grow a non-medical private in-home care business, the Private Duty Business Manual is an extraordinary industry resource. Written by our very own home care marketing expert and industry leader, Merrily Orsini, MSSW, this manual is known among industry professionals as the "ultimate home care how-to". The Private Duty Business Manual is an easy-to-read...

Social media is the hottest place to market a business these days, and many home care agencies are already using the marketing power of sites like Facebook, Twitter, Pinterest, and LinkedIn. Using social media to market your business may seem rather simple and straightforward, but social networking is actually something for which you'll need a specific policy. HIPAA regulations and client confidentiality make it necessary for direct care staff and administrative staff to know what is acceptable to discuss publicly online and what is not. Home Care Agency Marketplace's Social Media Policy Template helps agencies outline their social media standards...