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Search Engine Optimization: Is Your SEO OK?

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Getting your website ranked highly on search engines should be among your top inbound marketing goals, and search engine optimization, or SEO, is one of the prime things you can do to ensure higher rankings. However, because Google's search algorithms seem to be in a constant state of flux, SEO becomes a difficult DIY project for most site owners. That's where Home Care Agency Marketplace's SEO service can help. Our web and SEO experts can perform an extensive baseline SEO report on your website to find out what is working well and what areas of your agency's site could use...

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Blogging Makes an Impact in Your Home Care Agency Marketing

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From the introduction of blogging to today's integration of a blog with a company's website, no one could have predicted the impact that sharing information would have in the overall marketing landscape. But, let’s face it, sometimes there isn’t enough time in the week to finish all of the tasks that demand your attention. Our copywriting experts are well-versed in writing engaging and informative blogs for client and make the most of search engine optimization (SEO) with each post. For more information about our blog writing services for home care agencies, read the details here on Home Care Agency Marketplace! Or,...

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Home Care Agency Marketplace Spotlight: The Private Duty Business Manual

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Best-sellers deserve some recognition! And, we want to share what has helped so many new private duty business owners who may not have yet found the key to unlock their success. A complete manual that includes policies, procedures and all the forms you need to start or grow a non-medical private in-home care business, the Private Duty Business Manual is an extraordinary industry resource. Written by our very own home care marketing expert and industry leader, Merrily Orsini, MSSW, this manual is known among industry professionals as the "ultimate home care how-to". The Private Duty Business Manual is an easy-to-read...

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Product Spotlight: Cover Your Bases with a Social Media Policy Template

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Social media is the hottest place to market a business these days, and many home care agencies are already using the marketing power of sites like Facebook, Twitter, Pinterest, and LinkedIn. Using social media to market your business may seem rather simple and straightforward, but social networking is actually something for which you'll need a specific policy. HIPAA regulations and client confidentiality make it necessary for direct care staff and administrative staff to know what is acceptable to discuss publicly online and what is not. Home Care Agency Marketplace's Social Media Policy Template helps agencies outline their social media standards...

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How to Succeed in Home Care with MOST Home Care Marketing

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How do I target referral sources? What resources should I include on my agency's website? Does it make sense for me to blog or participate in social media? How do I improve my search engine ranking? These are all excellent questions to ask when you're either taking the online marketing plunge for the first time or if you're reevaluating your marketing strategy. If you missed corecubed's MOST Home Care Marketing webinar on Tuesday, you missed out on the answers to these questions and many more. (Not to worry, you can view the recording here.)  The MOST program offers agencies an...

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