Marketing Manual Module

A complete home care marketing manual that includes forms and processes needed to grow a non-medical private duty home care business.

If you are looking for effective tools to grow your home health care business, the Marketing Manual Module is for you.  A popular module of our Private Duty Business Manual, its sole focus is to teach you how to develop a winning marketing strategy.  You will receive advice on how to obtain inquiries and turn them into loyal clients.  You will receive information about where and how to get referrals, selling and lead generation tactics and retaining customers.  You will learn about public relations, communications and promotion strategy and procedures for inquiries for service.

Written by home health care industry leader Merrily Orsini, MSSW, and based upon her own successful home health care business, the advice, procedures and forms in the Marketing Manual Module will turn your business into a success!

• Inquiry Tracking Sheet
• Telephone Inquiry Form
• Letters in Response to Inquiries - Basic
• Letters in Response to Inquiries - Geriatric Care Management and Home Care
• Letters in Response to Inquiries - Cleaning
• Letters in Response to Inquiries - Live-in
• Letters in Response to Inquiries - Care Management
• Letters in Response to Inquiries - Follow-up when they did not start service
• The 6 Step Communication Process for Home Care Businesses: Inquiry to Sales
• Request for Service
• Letters Starting Service - Welcome Letter to Client
• Letters Starting Service - Welcome Letter to Payee/ Trustee
• Letters Starting Service - Notification Letter to Physician
• Client Survey
• Exit Letters - Exit Letter to Client
• Exit Letters - Exit Letter to Payee/ Trustee
• Company Information Sheet
• Sales Piece