Revving Up Referrals!

Referrals are simply the best way to grow your home care business.  Learn proven techniques to earn referrals and turn them into clients.

Written by Home Care Sales expert Melanie Stover, "The Drivers Manual: The Ultimate Guide that will put you in the Winner's Circle" will teach you how to increase your share in the home care target markets.  This manual is designed exclusively for sales and marketing professionals in the non-medical private duty home care industry.

Sales pro Melanie Stover shares her industry expertise about where to go in an account, who to call on and what is important to them.  Learn tips on what to say in order to get the referral and win the client.  This is the ONLY written material specific to home care target markets that also gives you common objections AND the words to say to overcome those objections and get the referral or client! 

The complete manual consists of 13 chapters targeting these specific home care markets:

Doctors Offices - Hospitals - Patient Rehab Facilities - Skilled Nursing Facilities - Assisted Living Facilities - Independent Living Centers - Hospice - Professional Geriatric Care Managers - Medicare Certified Home Health Agencies - Fiduciaries - Long Term Insurance Companies -Veterans Administration Office - Health Plans.  Purchase just the chapters you need for $49 each or save and purchase the complete manual for only $550.

Each targeted chapter covers:

• Key learning skills
• Target account overview
• The marketer’s or salesperson’s role
• Key positions within an account
• What is important to the referral source
• Benefits of referring to your home care company
• How to gain and not lose business
• Key questions
• Common objections
• Best responses to objections
• Building blocks to developing long-term relationships

BONUS:  At the end of each chapter there is a 2-page quick reference guide that you can print out, laminate and take with you in your car. It couldn’t be easier!